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Dynamic e-mail marketing content revealing different items to various subscribersPredictive recommendations recommending products before customers searchAutomated projects set off by particular behavioral signalsReal-time spending plan allocation to the best-performing imaginative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quick: brand awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, outshining common campaign standards.
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